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As a distributed team of freelancers with combined decades of experience across a range of industries and markets, we can offer marketing strategy and implementation services at a fraction of the cost of full time hires or other agencies. But we’re just, if not more, effective.

Content Strategy, Creation and Management

Long-term, content-led search engine optimisation strategies, including off-page link building and schema codes as well as content strategies that ladder up to more robust SEO performance.

Paid Advertising

We create, implement and manage search, display and remarketing campaigns across Google, Yahoo, Bing, LinkedIn, Facebook, Instagram and Twitter, and offer full monthly reports of the metrics that matter most to you.

Analytics and CRO

Having a great social and digital presence is all well and good, but what does it actually cost, and what do you get out of it? We build attribution and customer journey funnels to monitor website visitor behaviour that can then inform your overall digital marketing strategy.

Social Media+Community Management

We have an end-to-end knowledge of how to use social to achieve your objectives in concert with your other marketing channels. Whether you’re looking to build brand awareness, send quality traffic to your website, generate leads or drive sales, we tailor our process to meet your needs.

UX Design, Websites and Apps

To stay competitive, businesses not only need to use the best technology, but use that technology to create experiences that engaging and easy to use. We live, eat and breathe all things digital, so we can help you with all your digital needs, from UX to website design to app development.

Branding

To stay competitive, businesses not only need to use the best technology, but use that technology to create experiences that engaging and easy to use. We live, eat and breathe all things digital, so we can help you with all your digital needs, from UX to website design to app development.

Video and Visual Production

If a picture says a thousand words, imagine what a video can do. We offer end to end strategic planning, audience profiling, content creation, and activation strategy for your video and visual needs.

Organization and Infrastructure

Most freelancers or agencies come in and do a project, but don’t truly partner with the business they’re working with. We are a true partner, working with you to identify and put in place organisational frameworks and workflows that can easily be picked up by a full time or part time hire, or larger agency, once the time comes for those decisions.

Welcome to the new generation of marketing agency

We’re fixing the broken agency model that is cost prohibitive and often ineffective for start ups and small businesses by acting as a partner for every step of the business journey.

About Careful Feet

Careful Feet originated as the travel blog/brand of founder and CEO Khaleelah Jones. Khaleelah started out as a solo freelancer to support her as she travelled and got her degrees in her 20s. She has also worked at leading startups including Living Social and WellTok, where she was part of a core team that closed $18m in series B funding. She has a PhD in emerging media and an MBA.

During her time as a freelancer, she discovered that many startups and small businesses had no integrated marketing strategy and hired freelancers with little experience in creating cohesive strategies. When the freelancers left, companies couldn’t pick up the pieces and build off of what had been done in the past. She realised that every company needs a scalable marketing partner that’s with them for every step of the business journey, so she transformed her brand into a marketing agency that creates and implements quality marketing strategies and organizational foundations that can last a business years.

Testimonials