As a distributed team of freelancers with combined decades of experience across a range of industries and markets, we can offer marketing strategy and implementation services at a fraction of the cost of full time hires or other agencies. But we’re just, if not more, effective.
Content Strategy, Creation and Management
Long-term, content-led search engine optimisation strategies, including off-page link building and schema codes as well as content strategies that ladder up to more robust SEO performance.
Social Media+Community Management
We have an end-to-end knowledge of how to use social to achieve your objectives in concert with your other marketing channels. Whether you’re looking to build brand awareness, send quality traffic to your website, generate leads or drive sales, we tailor our process to meet your needs.
Analytics and CRO
Having a great social and digital presence is all well and good, but what does it actually cost, and what do you get out of it? We build attribution and customer journey funnels to monitor website visitor behaviour that can then inform your overall digital marketing strategy.
We create, implement and manage search, display and remarketing campaigns across Google, Yahoo, Bing, LinkedIn, Facebook, Instagram and Twitter, and offer full monthly reports of the metrics that matter most to you.
Welcome to the new generation of marketing agency
We’re fixing the broken agency model that is cost prohibitive and often ineffective for start ups and small businesses by acting as a partner for every step of the business journey.
About Careful Feet
Careful Feet originated as the travel blog/brand of founder and CEO Khaleelah Jones. Khaleelah started out as a solo freelancer to support her as she travelled and got her degrees in her 20s. She has also worked at leading startups including Living Social and WellTok, where she was part of a core team that closed $18m in series B funding. She has a PhD in emerging media and an MBA.
During her time as a freelancer, she discovered that many startups and small businesses had no integrated marketing strategy and hired freelancers with little experience in creating cohesive strategies. When the freelancers left, companies couldn’t pick up the pieces and build off of what had been done in the past. She realised that every company needs a scalable marketing partner that’s with them for every step of the business journey, so she transformed her brand into a marketing agency that creates and implements quality marketing strategies and organizational foundations that can last a business years.