3 Simple Ways You Can Leverage Video During a Pandemic

Digital Marketing is all about leveraging electronic devices and the internet to communicate a message with your audience. It’s no secret that video is one of the leading forms of digital communication – each year the proportion of web traffic attributed to video content is predicted to reach new highs, and the Digital Marketing Institute has reported that 75% of consumers are more likely to make a purchase after engaging with a video. 

While video production in the traditional sense has become much more accessible in recent years, thanks to more affordable DSLR cameras from the likes of Canon, Blackmagic and Sony, with HD and 4K video capabilities, the COVID-19 pandemic has made it difficult to arrange on-location video shoots. Thankfully, with a creative approach, video content can still be incorporated into your digital strategy. We want to give you 3 simple ways you can create consistent, regular, and high-quality video content which will engage your audience.

When life gives you lemons, make lemonade. When life gives you video, squeeze as much content out of it as you can.

If you had never heard of tools such as Zoom before March 2020, then you certainly will have by now. Zoom is just one example of dozens of video communications tools which can be used to record your own interviews, panel discussions and webinars. Simply set up a call as you normally would, hit record, and almost immediately afterwards you’ll get video and audio files which can be used in a whole bunch of ways. Start that podcast/vodcast. Create a transcript of the recording to be repurposed as a blog post. Cut shorter preview clips which can be used to drive event sign-ups. Gone are the days of needing a studio setup, you already have the tools you need.

#LiveAuthentic

More and more social media channels are giving you the ability to create and edit video content within its own platform, meaning now you don’t necessarily need separate editing software. This is the perfect chance to create a personal connection with your audience – even on the go! Let them see what makes you tick. Show them how your product is created. Give them a window into your day-to-day life. 

We live in a world where people crave authenticity. They want to know where their food comes from, they want to know the clothes they wear are ethically sourced, and they also want to know that the people behind the products and services they consume are the real deal. Don’t be scared to be real, show them the good times and the not-so-good times. Your phone is the doorway between you and your audience.. Instagram Stories and Reels, as well as TikTok, are intuitive places to get started. Keep the content flowing and watch your engagement grow.

The GIFs that keep on Giving

Disclaimer: I know it’s pronounced ‘JIF’, but thought it’d make a catchy title! 

Meme culture has given rise to millions upon millions of GIFs, with Giphy even becoming the second most popular search engine in the world, after Google! While the topic of GIF Engine Optimization is something for a whole different blog post, the GIF format itself can be used to bring your existing social strategy to life. Social platform algorithms are changing all the time, meaning businesses and content creators are forever fighting to be noticed as their audience mindlessly scroll through their own feeds – and the rules of the fight are constantly evolving. With some simple photoshop know-how, the GIF format allows you to inject movement to your social posts, and even use video in places where you may normally struggle to upload an mp4 or mov. If retargeting ads are part of your digital marketing strategy, you may be interested to know that Facebook actively encourages the use of GIFs as part of an ad campaign. 

When engaging with a digital marketing agency, expertise in video can be a real differentiator that allows you to find even more ways to communicate with your audience. From webinars, to animated ads, we’ve seen great success with some of our clients as they leverage video content to drive conversions. Get in touch if you’d like to hear more about how we can help you incorporate video into your digital strategy.

Adam Chapman

With a decade of experience in Creative disciplines such as video, design, motion and audio/music production, Adam holds a BA in Music and a diploma in Creative Direction at Central St. Martins, London. Before joining the CFD team, Adam worked in Creative roles across a range of sectors spanning from the music industry, to not-for-profits. Adam lives in London, and loves making music, exploring the city and attempting to brew his own beer.

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